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Research tools

Competitor Meta ads research tools by workflow

The most useful competitor ad research setup depends on the job. Some teams need official manual lookup, some need ecommerce inspiration, and some need a faster way to find active ads that have stayed live.

Workflow map
Research jobs
Tools by task
Start with the research job, then choose the tool that makes that job faster and clearer.
01

Manual research

Manual research works when you need direct inspection and have time to review many examples yourself. Meta Ads Library is often the starting point for this kind of work.

  • Direct advertiser checks
  • Manual ad review
  • Useful for one-off validation
02

Long-running ad discovery

RunningAds fits the workflow where a marketer wants to start with active ads and prioritize examples that have stayed live for days or weeks.

  • Competitor research before campaign planning
  • Creative inspiration and message review
  • Duration-based prioritization
03

Agency and ecommerce workflows

Agencies may use competitor ad research before client meetings. Ecommerce teams may use it before creative production to review category hooks, offers, and product messaging.

  • Client onboarding and strategy discussion
  • Category and offer research
  • Creative brief preparation
Practical comparison

How to think about the options

Research job Useful workflow RunningAds fit
Competitor lookup Search the advertiser and review examples Good for active Meta ad examples
Creative planning Study hooks, offers, and message patterns Good for finding examples to discuss
Ongoing monitoring Check what competitors keep live Good for duration-focused review
Learn more

Related RunningAds pages

Brand research examples

Explore public brand pages

These pages show how RunningAds organizes brand-specific competitor ad research and cached examples where available.

FAQ

Common questions

Can I use RunningAds for competitor Facebook ad research?

Yes. RunningAds is built for competitor Meta ads research, including Facebook and Instagram ads.

What is the difference between RunningAds and an ad spy tool?

RunningAds is a focused competitor Meta ads research workflow centered on active ads and duration, while broader ad spy tools may cover different datasets or networks.

Can agencies use RunningAds for client research?

Yes. Agencies can use RunningAds to prepare competitor examples for onboarding, creative review, and strategy discussions.